LOEWE SS26: COLORS, HEAT, AND A NEW SENSUALITY

Yesterday, Loewe dropped a campaign that didn’t whisper. It moved.

The first vision under Jack McCollough and Lazaro Hernandez marks a confident visual rebirth for the Spanish house, unveiling a campaign that feels sun-drenched, sensual, and fearless — with color, movement, and texture at its core.

At its heart is the revived Amazona 180, a modern reinterpretation of the brand’s classic bag, relaunching one of Loewe’s most iconic icons to celebrate its 180th anniversary. Rendered with a relaxed slouch and pared-back handle, this new iteration brings a quiet sculptural attitude to wardrobe staples

Glossy aqua shoes flash against bare legs. Socks clash on purpose. Dresses layer over dresses. Trousers feel rich, almost tactile through the screen. Texture is the new seduction.

Under McCollough and Hernández, Loewe’s Spring/Summer 2026 isn’t just a seasonal collection, it’s heritage with a pulse.

SS26 marks a new chapter for Loewe — sensual, energetic, unapologetically alive.