JIMMY CHOO’S NEW BRIDAL ERA: RULES, REWRITTEN

Bridal just got a personality transplant. Jimmy Choo has officially launched its The Rules of Engagement campaign — and yes, it’s giving modern bride who doesn’t do basics.

The campaign stars creative icon Gabbriette, who brings personality, edge, and real-world energy to bridal glamour in a way that feels truly 2026.

Gone are the days of delicate pastel wedding day muses floating in soft focus. Instead, Jimmy Choo’s latest bridal story embraces self-expression, personality, and bridal confidence with a wink.

This campaign feels less like a classic bridal ad and more like a manifesto for brides who want style with intention, not tradition. Bombastic glamour meets real-world optimism — and we’re here for it.