The Faces of Fashion: Designer-24 Celebrates Every Side of You
Step into the world of Designer-24, where fashion isn’t just about what you wear. It’s about who you are in this moment. With every scroll and every rack, the platform invites you to explore the many faces of your personality—the moods that move you, the characters you inhabit, and the confidence that comes alive in pieces that truly see you.
Whether you’re stepping out in fearless red, draped in a silhouette that commands attention, or floating in whispers of tulle, soft and poetic, Designer-24 celebrates every version of you. From the timeless romantic to the modern minimalist, the experimental maximalist to the polished power-dresser, each look in our shoot tells a different story. And yet, they all belong to the same woman: you.
But Designer-24 isn’t just redefining how we dress. It’s rewriting the rules of luxury itself. For over a decade, the platform has made high fashion accessible in the Middle East, proving that true style isn’t about ownership—it’s about access, expression, and the stories we create in the pieces we wear.
As the CEO and co-founder, Roupen Karageuzian puts it: “Luxury meets real life.”
And that, in essence, is the heart of Designer-24. For years, luxury was an untouchable dream, a fleeting image on magazine covers, red carpets, and movie screens. Designer-24 asked a simple question: why can’t luxury exist in everyday moments? At weddings. At birthdays. At celebrations that matter. From the very beginning, it’s been about access over ownership.
The platform didn’t just embrace the circular economy—it pioneered it. Long before the rest of the world caught on, Designer-24 unlocked thousands of closets, making luxury feel democratic, bold, and alive. Whether you’re slipping into Zuhair Murad, floating in Dior, or choosing an Oscar de la Renta, every side of you has a place here—from minimalism to maximalism, from understated elegance to unapologetic sparkle.
And it doesn’t stop there. Any woman with a dress in her closet can submit it to Designer-24 and earn from every rental—or choose to sell it outright through the platform. Suddenly, that one special piece doesn’t gather dust. It lives again, telling new stories, meeting new moments.






In our exclusive Wishlist shoot, each dress takes center stage with personality as its co-star. The setting may be unified, but the stories couldn’t be more diverse. One woman is a storm in Reem Acra. Another, a dream in Abbas Harajli. One walks in structure wearing Jacquemus. Another sparkles in Zuhair Murad. One smolders in Elie Saab. And the bride? She glows in Nicolas Jebran. Together, they paint the many faces of you.
What sets Designer-24 apart isn’t just its world-class designer lineup. It’s the freedom it gives you—the freedom to shift, transform, reinvent, and express yourself without committing to one style, one dress, or one definition.
This isn’t just a platform. It’s a movement. A new way of seeing luxury not as a price tag, but as a shared experience. Designer-24 is your wardrobe revolution, your invitation to play, to discover, to dress for the life you lead.
This season, we celebrate individuality in its most glamorous form. Because fashion isn’t about fitting in. It’s about finding what fits you.
Welcome to Designer-24.
Where every dress has a story. And every story begins with you.