Festival Fits, Lip Drips & Tequila Sips at Coachella 2025
818 x Rhode: Hailey Bieber & Kendall Jenner Best-Friended Too Hard and Ended Up Collabing
Coachella 2025 wasn’t just about the music—it was the stage for the ultimate fashion-meets-beauty-meets-spirits moment, courtesy of none other than Hailey Bieber and Kendall Jenner. The two besties-turned-business-moguls brought their brands, Rhode and 818 Tequila, together for a pop-up collab that was dreamy, sun-drenched, and unapologetically Instagrammable.
Honestly? It felt like a real-life Pinterest board come to life.
When Fashion Icons Do Business Like Besties
We’ve seen celeb friendships, but Kendall and Hailey’s is on a different level. Twinning, vacationing, supporting, FaceTiming—their friendship has been decade-strong. And now? They’ve officially blurred the lines between friendship and brand building.
With Kendall’s off-duty model energy and Hailey’s skincare-first aesthetic, this collab felt inevitable. It wasn’t just about tequila and lip balm—it was a lifestyle. Think clean lines, golden hours, dewy skin, and flirty sundresses.
Inside the 818 x Rhode Desert Pop-Up
Tucked away in Coachella’s chicest corner, the 818 x Rhode activation was the “if-you-know-you-know” spot. Picture this: retro Airstream glam, soft neutrals, passionfruit cocktails, and pastel-packaged lip treatments.
Rhode launched a limited-edition Peptide Lip Treatment in a tropical passionfruit flavor—and yes, it sold out before day two.
As for the drinks? Kendall’s ultra-smooth 818 Tequila was on tap. Signature cocktails flowed while guests glowed in the desert heat (with a little help from Rhode’s Glazing Milk).
Festival Fits: Coachella’s Chicest Duo
The girls delivered—obviously. Hailey stunned in a backless black halter dress with leather Toteme kitten-heel flip-flops, serving minimal glam and her go-to Saint Laurent sunnies. Kendall opted for a butter-yellow Proenza Schouler midi dress and The Row sandals: soft, ethereal, and everything.
Their energy? Calm. Cool. Effortlessly confident. Like they knew they’d just redefined what a brand collab should look like.
More Than a Pop-Up: A Power Move
Hailey and Kendall didn’t just show up—they showed out. The 818 x Rhode collab wasn’t a one-off moment. It was a flex. A celebration of everything that makes them the fashion-and-beauty icons they are: style, substance, and a shared aesthetic that feels as natural as their friendship.
We’re manifesting a full 818 x Rhode drop soon. Because when fashion’s It-girls team up, all we can do is watch—and shop.
Skincare? Covered. Cocktails? Poured. Festival fits? Consider them handled.
