Jacquemus x Nike: A Moonlit Revival

Jacquemus joins forces with Nike to revive a cult classic, the Moon Shoe, through a contemporary lens that blends sport, style, and nostalgia.

Some icons never fade. They simply return with better styling. Jacquemus has teamed up with Nike to give the legendary Moon Shoe a new chapter, infusing it with the French label’s signature clean lines and playful attitude.

Captured through raw, cinematic frames, the campaign follows actor Nicholas Alexander Chavez in what feels like a fever dream between a dance rehearsal and a fashion editorial. Sweat glistens, fabrics cling, and the shoes — whether slung around his neck or slipping across a wooden floor — become both prop and protagonist.

This is not about reinventing the wheel. It is about elevating a classic. By pairing Nike’s retro silhouette with Jacquemus’ fashion forward eye, the Moon Shoe steps confidently into today, proving that true icons do not age, they evolve.