A New Love Statement: Jacob Elordi for Cartier

A few days in New York, soft light bathing hotel rooms and city streets, and there he is: Jacob Elordi, Cartier’s new ambassador, fitting the LOVE bracelet so effortlessly it feels less like jewelry, more like identity.

The man who made quiet confidence look sexy, now wearing the bracelet that defined it. Elordi wears it like it was made for him. Effortless. Real. The kind of love that doesn’t need to be said.

Cartier’s LOVE Unlimited campaign was directed by Sofia Coppola. It’s intimate, cinematic, unpolished. Think: a weekend in New York with someone you love: no grand gestures, just connection.

For a generation that loves differently, but still loves deeply. For a generation that doesn’t believe in forever, but still wants something that lasts. Cartier rewrites love.